TradeKing, which is among the Best Online Discount Brokers, has decided to break down all roadblocks, especially when it comes to bridging the gap between old technologies and new. The popular social networks are proving very useful among online investors. Numerous people are participating in Cheap Online Share Trading and online trading groups formed by sites such as Covestor, Zecco and of course TradeKing, which is among the most developed of all, as far as social networking technologies go. There are more than $1 billion in assets being managed by the online investing company and it aims to increase those members even more.

Online Brokerage is Not Stodgy Anymore

Online brokerage and opening Online Investment Account was considered to be a very stodgy thing to do, and TradeKing has revolutionized the same by introducing new media tools to online investors. Trade notes are one such popular tool which is changing the Cheap Online Share Trading everywhere. These trade notes are simply micro blogs attached to individual trades. The trader social network believes in an environment of trust and transparency which is evident in increase of social media use on TradeKing website. Numerous investors are sharing and creating content frequently (15,000 investors are creating content and about 2,300 are publishing their trades right now).

Great Service for Less with TradeKing

Even those customers opening Online Investment Account who believe they are going to get pretty average service because they are paying only $4.95 for Cheap Online Share Trading are pleasantly surprised by efficient service and personal attention paid by company representatives to them. Even the social networking tools developed by TradeKing are designed to serve customers. Through the network, traders post their problems and questions about the TradeKing website, trades and about accounts, thus turning the network into a service channel for TradeKing. It definitely doesnÕt happen at larger investment banks. The company also uses interactive tools to handle live chats with customers along with e-mail communication. Every inquiry gets a service ticket number so that it can be easily tracked and managed.

Customer is King. Know the King.

All these conversations are recorded into a searchable archive so that these records can be retrieved conveniently at a later stage. The company comes under the regulation of SEC and FINRA which means it has to know its customers really well. The company follows this rule by starting the registration process with an extensive form in which the investors are required to fill in their social security number along with other personal information. Tracking follows these steps because it is responsible to watch out for its customers to find out if they are investing money within their earning limits.

It doesn't, however, interfere with the dialog process going on among the investors on its investorsÕ networks. TradeKing has pulled down only ten messages in its existence of 4.5 years because they were ad related. It constantly needs to be transparent about everything related to customers, even if they are posting messages against TradeKing in forums.

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