This article aims to explain the sudden drop in brokerage fees by major established brand names in the brokerage industry such as Charles Schwab & Fidelity. Analysts are predicting that recently started brokers such as TradeKing and Zecco are posing a major risk to these bigger players and enforcing them to re-think the entire business plan!

This post is about the decision made by TD Ameritrade CEO to not indulge in the price war going on between brokerage firms currently. Charles Schwab and Fidelity are leading the war and are bent up bringing other firms down by lowering their price.