ChoiceTrade- Gearing to Beat Competition

In the current financial turmoil, many discount broking businesses are facing steep declines in trading volumes, as the overall market size is shrinking. This has led to stiff competition among brokerage houses for gaining market share. The worst part is that some of the leading firms in the business have increased their marketing and publicity expenses, which intern is making it difficult for them to offer true value broking services. So I highly recommend traders that they should not judge a broker on the basis of promotional junk that is shown to them or by simply looking at their gaudy websites. A true discount broker is the one who offers best trading platforms along with research & analysis tools at an affordable price. And I have identified one fit candidate that is not very much known among trading fraternity, due to below average marketing spend.

A competition to existing brokerages

ChoiceTrade, from technology hub in New Jersey, stands tall as a discount broker, not for the sake of brand name, but as an emerging player with best pricing and high-end reliable trading platforms. While competitors are aggressively building brand image, Choicetrade.com is focusing on adding more value for active traders at discounted rates.

This hidden gem has been brought to the spotlight by Barron’s magazine, ranking it among the best brokerage firm’s for active and high frequency traders. For successive five years it has been awarded 4-star rating for overall performance and has ranked best on technological grounds, research & analysis tools and for excellence in customer experience backed by its support services.

Latest Developments

• Recently, ChoiceTrade came up with a new offering, a new website, fully equipped to provide innovative technology interface to traders for enhanced online trading experience. As per their press release on August 17, 2010, this website can run on any browser and there is no need to download any plug-ins. This is a great breakthrough as now traders can log-on to any system and trade instantly, without the hassle of resolving browser compatibility issues.

• When others are striving for volumes, ChoiceTrade is thriving with improvements to existing trading platforms and new innovations. A produce of their innovative approach ‘Strategy Identifier’ makes it easier to understand complex options strategies. This function visually builds strategies on the options builder screen from the trade tickets up the options chains and checks the trade legs before the trade is made, simplifying the results.

• Company CEO Neville Golvala in a statement issued stated concerns over use of flash applications on the new website, considering Apple products face compatibility issues with such applications. However, he was exited about their Dynamic Trade Ticket feature that has performed very well in increasing speed of trading on the new website.

• Customers can test drive the trading simulation experience on the new website through a simple registration on the virtual trading platform. ChoiceTrade will continue to run the old website trading platform, so that the customers get exposure to the trading features before they can fasten their seatbelts for the fast-pace technology on the new website.

Traders can compare brokerage commissions and trading features on their website ‘www.choicetrade.com’. In short, ChoiceTrade is emerging as a strong competition for other broking companies with its deep discounted prices, no hidden charges, no cash minimums and a clear edge over innovating new trading features.

Please visit ChoiceTrade Reviews to read editor reviews and user comments about ChoiceTrade. More info about ChoiceTrade can be found here