JS-KIT history with Compare Broker
I finally decided to move away from js-kit commenting tool for various pages on Compare Online Brokers. js-kit is really well designed and is an excellent commenting tool that can be incorporated into any web page with just couple lines of code. I first incorporated js-kit on my the website in May 2009 and it served its purpose so far to bring us where we are today. A major failure point for js-kit is that because of its architecture (I will discuss that below), it is not able to boost the SEO (keyword density) for a given page. That was the primary reason why we decided to move away from using js-kit comment tool on our website.
How JS-KIT Works
JS-KIT as the name suggests is totally JavaScript based and it takes a line of code that includes a JavaScript file. That file is hosted on JS-KIT servers. All you have to do is pass on a unique identifier for each page (I usually used the words from the URL itself which made it unique for our website) and the tool can be activated. All the comments posted are stored on JS-KIT databases which are loaded into a DIV AFTER the page is loaded. Because of that very reason, when search engines crawled the website, they could not read those comments hence those comments could not add any keyword density. Apart from this shortcoming, I can list a bunch of valuable features that JS-KIT provides:
1. Excellent Comment Formatting
2. Almost instantaneous load
3. Excellent SPAM detection
4. Easy integration
5. Various kinds of built-in authentication: Facebook, Google etc
JS-kit also has a white label service where its not branded at all and looks part of the native website. I think the companies which do not care about the SEO so much, can definitely avail the services from js-kit, either the free version or the paid one.
Following are some examples of the pages that used JS-Kit in the past: